7 tips to build online credibility
"Audience members learn to trust those representing businesses that know what they are talking about"
How to respond to questions, feedback and negative comments:
- Appoint a staff member who has the ability to respond and communicate without judgement, it may not be you!
- Ensure your business & strategic plan is understood by staff
- Reply to questions in a timely manner with substantial answers
- Admit if necessary that there may be a better option for a customer’s needs
- Don't differentiate between community members and non-community members
- Research your answer if necessary
- Appreciate any contribution with a thank you